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promoting your site popularity via online directory listings, article publishing and social media such as blogs, video publishing, Facebook, Twitter or LinkedIn.
Before your website can be found by the major search engines, it first has to be submitted to them for indexing. Depending on the size of your site and how well it is constructed, getting your entire site indexed by Google can sometimes take 6 months or longer.
After this time the site can be found by the search engine, but it will probably appear on the far-away pages, where nobody will visit, unless it is well optimized and promoted.
Each page of your website competes with millions of other pages in the search results. The search engines evaluate all web pages in terms of relevancy to the search term, called a keyword or a key phrase, and then deliver them in order of perceived relevancy.
Even a search for a local service such as "plumber Dublin" typed into Google, generates 224 000 results. If you are a plumber in Dublin, what are the chances that someone is going to contact you, unless your website appears on the first, or at most, second page of the search results in Google?
Building a website is usually the easy part, promoting it, i.e building awareness of your newly built website, is much harder.
Website promotion - what does it involve?
The objective of website promotion is to improve website ranking and position in the search results for the selected keywords. It involves keyword research and keyword selection, search engine optimization (if your site is not yet optimized), link building and
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Pay Per Click Advertising (PPC)
Pay Per Click (PPC) advertising, if properly designed, could be a very effective element of your website promotion. PPC brings to your website qualified leads, that is the visitors who are already interested in your products or services.
We can now offer you a cost-effective website promotion package from only €100 plus VAT per week. This can monitor your ad campaign, watch your ad impressions, your Click Through Rate, tweak your bids and alert you when the campaign requires your intervention. A special price applies to campaigns longer than 14 days.
We can also help you research your competition, select design your Google Advertising Campaign and get the best price for your keywords Google Ads. Please contact us for a quotation.
Website Promotion - how long does it take to see the results?
You need to be aware that website promotion is not an instant process. It frequently takes around 6 months to see the real results, so you need to be patient and persistent.
You also need to remember not to rest on your laurels. You need to be aware that the web is a contest in popularity. Your website is constantly competing with other web pages for the top position in search engine results, so you need to keep tweaking the content, keep adding fresh information and keep on promoting your pages. It is, unfortunately, almost a full time job.
PPC and Search Engine Marketing - the most effective website promotion package
Search Engine Marketing - promoting your website by increasing its ranking and popularity. It mainly involves link building and increasing your site popularity by submitting it to online directories, article publishing, blogging, participating in forums and connecting to your potential visitors via social media.