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Search Engine Marketing - The quest for website traffic and links

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Building a website is usually the easy part; building awareness of your newly built website, so it appears in the search results is much harder.

As there are literary millions of web pages competing for the first page of the search results, only the best  make it to the top of the heap.
Getting top listing in the search results is a contest in relevancy, authority and popularity. The objective of search engine optimization and search engine marketing is to bring highly targeted visitors to your website.

While SEO focuses primarily on improving your website ranking in the "organic" search results, search engine marketing looks at alternative ways of bringing traffic to your website. This is frequently done in conjunction with traditional advertising such as promotion via banners, signage on your vehicles, printing of your website address on your business cards and brochures etc.

Search Engine Marketing is often confused with off-page Search Engine Optimization. While both of them may target the same media (e.g. Video or Article Directories), their purpose is different; SEO is primarily concerned with obtaining links, while SEM with bringing targeted traffic to your site. For example - posting a poor article on  in an Article Directory will get you a link, but it won't get you traffic.



Traffic Generation Techniques

Search Engine Optimization
Article Marketing
Directory Advertising
Online Press Releases
Email Marketing
Banner Advertising
Blogging and posting comments on blogs and forums
Podcasting
Video Marketing
Pay Per Click Advertising
In-game advertising
Webinars

Squidoo

Hub Pages
Social Media Marketing
The most popular techniques used today to get links and bring traffic to your website are:
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There are many traffic generation techniques and link building strategies, with new ones being created on a daily basis.

The objective of each strategy is to bring visitors to your website and encourage them to take action - to bookmark, to subscribe, to provide contact details or to pull out their credit card and buy.
If you would like to learn more about Online Traffic Generation Techniques and Link Building, our Internet Marketing Tools page and the Blog have a lot of helpful tips and links to resources that can help you in your quest.

Participating in Internet Marketing Forums and learning from a reputable internet marketing expert is also recommended.



Planning Your Online Marketing Strategy

Promoting your website online can be time consuming and it requires a lot of specific skills, which you may not have in house. Many small (and not so small) companies waste their marketing budgets on hit or miss marketing campaigns, that are not only badly planned, but also badly executed.

An effective online marketing strategy consists of many components, which work together to produce a desired result. If you don't know what you are doing, you could be paying
$5 per click for the same keyword, we would be able to get for half the price.

So, before rushing off and committing your resources, it is always best to sit down, look at your objectives and your budget, do some research, review your options and plan your moves.

If you need some help in this department, read through our

Online Marketing Strategy

page. We also recommend that you invest in a Strategy Consultation.  Getting professional advice early in the game will help you save money in the long run.


Tracking your results



Online marketing is as much an art as it is a science. There is a saying that in marketing, half of the efforts are usually wasted. The key to success is in knowing which half. For that you need to be able to test and measure just about everything - your headlines, your sales message, even the colors of your site influence how long the visitors stay on your site and whether they buy or not.

To get this kind of feedback, you need powerful traffic analysis tools. For more information on your available options, go to our Traffic Analytics page.


Online Marketing Services

We currently offer
web design packages that include entry-level website promotion and link building. The packages are designed to get your site indexed as fast as possible and propel it in the right direction.

When we market your website, we use a combination of all the above marketing strategies to give you the best value for money,  but we can also offer you a specific approach e.g. PPC advertising, if you need to get quick results.

Online Marketing Strategy

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Traffic Generation Techniques
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