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YourNameOnTheWeb is a trading name of Getahead Consulting Ltd, a Private Company registered in Ireland Reg. No. 434476
YourNameOnTheWeb is a trading name of Getahead Consulting Ltd, a Private Company registered in Ireland Reg. No. 434476
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Online Marketing Strategy | Website Promotion Strategy
An online marketing strategy is nothing more than a plan of action for driving visitors to our website and convincing them to take action, read our offer, leave their contact details or reach for their wallet and make a purchase.
In a nutshell, online marketing follows a simple model:
website + traffic + conversion = sale
Unfortunately, most small businesses get hung up on the website, endlessly tweaking the design, rather than focusing their efforts on generating traffic and improving conversion. This is why having an online marketing strategy, before spending your marketing budget, helps you put things in perspective and provides you with the best Return on Investment.
In a nutshell, online marketing follows a simple model:
website + traffic + conversion = sale
Unfortunately, most small businesses get hung up on the website, endlessly tweaking the design, rather than focusing their efforts on generating traffic and improving conversion. This is why having an online marketing strategy, before spending your marketing budget, helps you put things in perspective and provides you with the best Return on Investment.
Many small businesses struggle with defining their online marketing strategy , simply because they feel overwhelmed with all the technological jargon.
With such a proliferation of various traffic building techniques and strange names like Squidoo, HubPages, Twitter, Ning, Flickr, S3 and more, it is easy to understand why.
With such a proliferation of various traffic building techniques and strange names like Squidoo, HubPages, Twitter, Ning, Flickr, S3 and more, it is easy to understand why.
| 1. | Define your website objectives |
| 2. | Research your market and your competition |
| 3. | Based on your research, select the keywords that will drive traffic to your website |
| 4. | Set goals in terms of number of leads or sales, decide on your calls to action and define your KPIs (Key Performance Indicators) e.g. traffic, click through rate, conversion) |
| 5. | List and evaluate your potential traffic generation strategies e.g SEO, PPC, Article Marketing, Blogging, Video Marketing, Social Media, offline marketing |
| 6. | Create an Action Plan and Implement |
If you would like some help and advice on how to approach creating your online marketing strategy, please contact us.
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6 steps to creating an effective online marketing strategy
Steps leading to creation of an online marketing strategy are not that different from steps you normally follow creating a traditional , offline marketing strategy. You need to :