Most people fail in online marketing because they put the cart in front of the horse. They decide on the content of the website or their marketing strategy without doing proper keyword research.
Keywords or key phrases are the search terms people use to find information on the internet.
Keywords or key phrases are the search terms people use to find information on the internet.
Did you know that nearly 90% of keywords generate little or no no traffic? Some keywords generate a lot of traffic, but the people who use them are not buyers. They are just browsing for information. Do you know which keywords your website should be optimized for?
We use state of the art keyword research tools, that enable us to determine how many searches are performed for a particular keyword every month in all of the major search engines. They also show us how much competition there is for each particular keyword, and where there is a gap worth targeting. This knowledge combined with our experience enables us to determine a web design and search engine optimization strategy that is going to give you the best return on your investment. .
If you would like us to help you research and select the right keywords for your website, click on the red button below. We bundle keyword research with all our web design packages, so you don't need to order this service separately.
Keyword research is time consuming. Depending on how competitive is your specific field, it may take a while to uncover keywords worth targeting.
Depending on your specific needs and budget, we can do a Basic Keyword Research (suitable if you are planning to use Pay Per Click Advertising and Social Media to drive traffic to your website), or Premium Keyword Research (required if you would like to get "natural" traffic that comes from ranking on the first page of the search results).
Premium Research includes the evaluation of up to ten websites you would be competing against for each of the keywords and an estimate of what work (and a marketing budget) is required to rich the top search engine listings.
Your Keyword Research Report will be used not only in our Web Design and Search Engine Optimization, but you can also use it as a basis for designing a marketing campaign to draw traffic to your website.
We use state of the art keyword research tools, that enable us to determine how many searches are performed for a particular keyword every month in all of the major search engines. They also show us how much competition there is for each particular keyword, and where there is a gap worth targeting. This knowledge combined with our experience enables us to determine a web design and search engine optimization strategy that is going to give you the best return on your investment. .
If you would like us to help you research and select the right keywords for your website, click on the red button below. We bundle keyword research with all our web design packages, so you don't need to order this service separately.
Keyword Research Prices
Keyword research is time consuming. Depending on how competitive is your specific field, it may take a while to uncover keywords worth targeting.
Depending on your specific needs and budget, we can do a Basic Keyword Research (suitable if you are planning to use Pay Per Click Advertising and Social Media to drive traffic to your website), or Premium Keyword Research (required if you would like to get "natural" traffic that comes from ranking on the first page of the search results).
Premium Research includes the evaluation of up to ten websites you would be competing against for each of the keywords and an estimate of what work (and a marketing budget) is required to rich the top search engine listings.
Your Keyword Research Report will be used not only in our Web Design and Search Engine Optimization, but you can also use it as a basis for designing a marketing campaign to draw traffic to your website.
Keyword Research Services
Keywords are the lifeblood of all your online marketing activities. Get them right and watch your sales soar, get them wrong and all your efforts spent on designing, optimizing and promoting your website will be wasted.
Keyword research should therefore be the first step of any online marketing project. It should come before domain registration, web design or even creating an online marketing strategy.
Why keyword research is so important?
Some of you might ask why keyword research is so important? When doing marketing, you shoud never assume anything. Sometimes two seemingly identical search phrases produce dramatically different results.
Keyword Research Case Study :
Lets compare the search results for two intermittently used keywords: “web design” and “website design”. The first search returned 309 million pages, while the second “only” 233 million. This means that there is 30% less competition for the second keyword compared to the first. However, there are 7.5 million searches per month globally for "web design" and "only" 2.2 million for "website design". "Web Design" may therefore be a better keyword to target (although further research into the strength of the competition might swing it the other way).
"Web design" and "website design" are not the only search terms people could be using. Potential customers could be using the keywords: web design, website design, web site design, website designer, web designers, web design company, create website, design website or some other search term we might not even be aware of.
Do you need help with keyword research?
Keyword research should therefore be the first step of any online marketing project. It should come before domain registration, web design or even creating an online marketing strategy.
Why keyword research is so important?
Some of you might ask why keyword research is so important? When doing marketing, you shoud never assume anything. Sometimes two seemingly identical search phrases produce dramatically different results.Keyword Research Case Study :
Lets compare the search results for two intermittently used keywords: “web design” and “website design”. The first search returned 309 million pages, while the second “only” 233 million. This means that there is 30% less competition for the second keyword compared to the first. However, there are 7.5 million searches per month globally for "web design" and "only" 2.2 million for "website design". "Web Design" may therefore be a better keyword to target (although further research into the strength of the competition might swing it the other way).
"Web design" and "website design" are not the only search terms people could be using. Potential customers could be using the keywords: web design, website design, web site design, website designer, web designers, web design company, create website, design website or some other search term we might not even be aware of.
Do you need help with keyword research?
"Keywords are like bait - if you use the wrong ones,
you go home empty handed."
you go home empty handed."
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