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How to pick a good domain name?

which domain name extension is the best

.com or not .com ?

Your domain name is very important and you should not leave it to chance. Back it up by thorough research and it will pay off later on.

What is a domain name? A domain name is the name that people use to find your website online. It is like a car registration number. It uniquely identifies the domain and its owner. You register it for a specific period or time (usually for one year or more) and then renew it periodically.

What is an extension?

A domain name consists of two parts : the name and an extension. Our domain name “yournameontheweb.com” consists of a domain name “yournameontheweb” and an extension “.com”.

The .com extension is a generic, international, Top Level Extension.  Other generic Top Level Extensions or TLDs are .org, .net, .biz, .info, .mobi and a few others.

Apart from generic TLDs , the domain extension can also be country- specific e.g. “.us” (US), “.de” , “.ie” (Ireland).  Some country TLDs consist of two parts e.g. “.co.au”  (Australia’s TLD) or “.co.uk” (UK TLD).

Which domain extension is the best?

It all depends on your business type and the location of your market. If most of your clients are local clients, your best choice would be a domain name with a country-level extension e.g. .co.uk or .ca.  If you aim to attract international audience a .com extension is the best (if you can get it).

A .com extension stands for ” commercial organization”. If you cannot lay your hands on a .com domain name, look for a .net domain name, which is the second most commercially popular domain name extension. If this is not available , think of country-specific domain extensions. Some of the country extensions are gaining popularity as international domain names e.g. tv or co.

One thinkg you need to remember when picking the name is – the domain name has to be  credible. Although a “.to” domain extension can be easy to obtain, it may not be very good for your business. A ” .to” domain name extension suggests that the company operates in the Kingdom of Tonga, a small country and a group of islands in the South Pacific. If you are a lawyer or an accountant, this can raise a few eyebrows and frighten off a few customers.

One exception to this is the .tv extension (.tv stands actually for Tuvalu Islands). This is becoming strongly associated with your own TV channel and it therefore adds credibility to your business.

What is the maximum length of a domain name?

Although you can register a domain name that is up to 63 characters in length, in practice, you would seldom register such a long name.  If you intend to use Google Adwords,  their rules limit you to displaying 35 character per link, maximum. If your domain name is longer than that (including an extension, you are going to have a problem.

The same goes for other networked ad units like Yahoo or MSN, so the shorter the name, the better it is.

A word of advice on choosing your domain name

Read your domain name aloud, before you register it. If you register a name that reads www.wildanimalsexpert.com, you might get a lot of strange spam in your business mail box…

If you need more information on the domain names or you are ready to register a domain name, go to our domain name registration web page. You will find there a link to the best domain name registrar (at least in our humble opinion).

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