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Search Engine Optimization (SEO)
Search engine ranking of your website and its ultimate position on a search results page is a result of a complex algorithm. The algorithm takes into consideration close to 200 factors such as content relevance, page authority, popularity, freshness of content and even such factors as page loading speed.
Those factors include on-page factors (keywords, content, titles, metatags etc) and off-page factors such as number and authority of the page links.
On-page optimization involves primarily editing each page content and associated page coding to increase its relevance to specific keywords and therefore improve its search engine ranking.
Off-page optimization involves promoting your website through article marketing, directory listing, video marketing and other ways, so that your site grows in popularity and acquires links from other sites. Number of links from other sites increases website rank and authority and results in better positioning of your website in the search results.
Search Engine Optimization Services
Search Engine Optimization is a complex and laborious task. It involves extensive keyword research and competitive analysis. You need to do it on a regular basis because your website position in the search results constantly changes, depending on a multitude of factors. The search engine algorithm also changes somewhat every few months, so you can't rest on your laurels even when you are number one.
If you have the time and know-how to do your own keyword research, and to modify your own website, you can do your own Search Engine Optimization, but as is case in most things, your time might be best used in your area expertise and you should rather pay someone who has the tools and experience to do this for you.
If you however would like to do it yourself, you can find some useful SEO tools and resources in our Web Resources section.
If you trade locally, your initial SEO investment will be around $85 per standard page (similar in size to this page). Therefore to research the keywords and optimize an average 4-5 page website written in HTML, will cost approximately $400 (on-page optimization). The cost of your off-page optimization (link building) needs to be quoted based on the strength of your competitor's websites and your individual objectives.
Please note that the results of website optimization are not instant and that it can take up to 6 months to see the significant difference in the position of your website. Please contact us for details.
Those factors include on-page factors (keywords, content, titles, metatags etc) and off-page factors such as number and authority of the page links.
On-page optimization involves primarily editing each page content and associated page coding to increase its relevance to specific keywords and therefore improve its search engine ranking.
Off-page optimization involves promoting your website through article marketing, directory listing, video marketing and other ways, so that your site grows in popularity and acquires links from other sites. Number of links from other sites increases website rank and authority and results in better positioning of your website in the search results.
Search Engine Optimization Services
Search Engine Optimization is a complex and laborious task. It involves extensive keyword research and competitive analysis. You need to do it on a regular basis because your website position in the search results constantly changes, depending on a multitude of factors. The search engine algorithm also changes somewhat every few months, so you can't rest on your laurels even when you are number one.
If you have the time and know-how to do your own keyword research, and to modify your own website, you can do your own Search Engine Optimization, but as is case in most things, your time might be best used in your area expertise and you should rather pay someone who has the tools and experience to do this for you.
If you however would like to do it yourself, you can find some useful SEO tools and resources in our Web Resources section.
Search Engine Optimization prices
If you trade locally, your initial SEO investment will be around $85 per standard page (similar in size to this page). Therefore to research the keywords and optimize an average 4-5 page website written in HTML, will cost approximately $400 (on-page optimization). The cost of your off-page optimization (link building) needs to be quoted based on the strength of your competitor's websites and your individual objectives.
Please note that the results of website optimization are not instant and that it can take up to 6 months to see the significant difference in the position of your website. Please contact us for details.
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Search Engine Optimization (SEO) is a process of improving congruency between page content, its title, description, headings and pictures so the search engines see it as relevant to the search term (keyword) and place it high in the search results.
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