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Web Services >> Search Engine Optimization (SEO)
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Somebody wise once said that: "Buying a website without Search Engine Optimization and Website Promotion, is like spending your entire budget on creating a commercial without buying any air time to show it to the world. "
Before your website will be displayed by a search engine such as Google or Yahoo, they will first index and rank it for its content and relevance in terms of specific keywords. Search Engine Optimization takes into consideration how search engines work and what words and phrases people use in their searches.
Sadly, many small businesses fail to recognise the importance of search engines, designing their website to look good, without giving much thought to how search engines will see and rank the site. The aim of the Search Engine Optimization is to increase the number of targeted visitors to your website by positioning it as close as possible to the top of the search results for the chosen terms.
Search engines look for congruency between the website title, headings, keywords and website content, and rank the site according to its relevancy and popularity. Search engine ranking of your website and its ultimate position on a search results page is a result of a complex algorithm, which determines the web page relevancy to the keyword entered in the search. Optimizing a website involves primarily editing each pages' content and associated coding to both increase its relevance to specific keywords and to improve page indexing by search engines.
Search Engine Optimization of your website involves keyword research and analysis in relation to both you and your competition and can be very time consuming. This needs to be checked on a regular basis for many reasons; search engine changes, your competition changes, you get new products, your competition improves and several more
If you have the time to do your own keyword research, and to modify your own website, you can do your own Search Engine Optimization: but as is case in most things, your time might be best used in your area expertise and paying someone who has the tools and experience to do this for you might be more cost effective. If you however would like to do it yourself, you can find some useful SEO tools and resources in our Web Tools section. Our fees related to Search Engine Optimization are given below.
If you trade locally, your initial SEO investment will be around €85 per standard page (similar in size to this page), and from €75 per month to monitor and tweak your page ranking. The cost of researching the keywords and optimizing an average 4-5 page website written in HTML, around your local competition will be around €375 plus VAT.
The results will depend on how competitive your industry is and how good your competitors websites are, so additional work/advertising may be required to achieve first page listing in a specific search engine. Pages containing mainly Java Code/Scripts and Flash may involve extra work and cost more. Please note that the results of website optimization are not instant and that sometimes it can take up to 6 months to see individual pages, and your site, rise to their appropriate positioning. If you need results faster, you can speed up the process by adding a Website Promotion package.
If your budget is tight, focus on optimizing just one or two pages and use fewer keywords, or at least consider "lite" search engine optimization (1 key phrase per page, headers, titles, description, meta tags and site map). This can be done from €35 per page and it is a truly worth-while investment.
Before your website will be displayed by a search engine such as Google or Yahoo, they will first index and rank it for its content and relevance in terms of specific keywords. Search Engine Optimization takes into consideration how search engines work and what words and phrases people use in their searches.
Sadly, many small businesses fail to recognise the importance of search engines, designing their website to look good, without giving much thought to how search engines will see and rank the site. The aim of the Search Engine Optimization is to increase the number of targeted visitors to your website by positioning it as close as possible to the top of the search results for the chosen terms.
What is Search Engine Optimization?
Search engines look for congruency between the website title, headings, keywords and website content, and rank the site according to its relevancy and popularity. Search engine ranking of your website and its ultimate position on a search results page is a result of a complex algorithm, which determines the web page relevancy to the keyword entered in the search. Optimizing a website involves primarily editing each pages' content and associated coding to both increase its relevance to specific keywords and to improve page indexing by search engines.
Search Engine Optimization of your website involves keyword research and analysis in relation to both you and your competition and can be very time consuming. This needs to be checked on a regular basis for many reasons; search engine changes, your competition changes, you get new products, your competition improves and several more
If you have the time to do your own keyword research, and to modify your own website, you can do your own Search Engine Optimization: but as is case in most things, your time might be best used in your area expertise and paying someone who has the tools and experience to do this for you might be more cost effective. If you however would like to do it yourself, you can find some useful SEO tools and resources in our Web Tools section. Our fees related to Search Engine Optimization are given below.
Search Engine Optimization prices
If you trade locally, your initial SEO investment will be around €85 per standard page (similar in size to this page), and from €75 per month to monitor and tweak your page ranking. The cost of researching the keywords and optimizing an average 4-5 page website written in HTML, around your local competition will be around €375 plus VAT.
The results will depend on how competitive your industry is and how good your competitors websites are, so additional work/advertising may be required to achieve first page listing in a specific search engine. Pages containing mainly Java Code/Scripts and Flash may involve extra work and cost more. Please note that the results of website optimization are not instant and that sometimes it can take up to 6 months to see individual pages, and your site, rise to their appropriate positioning. If you need results faster, you can speed up the process by adding a Website Promotion package.
If your budget is tight, focus on optimizing just one or two pages and use fewer keywords, or at least consider "lite" search engine optimization (1 key phrase per page, headers, titles, description, meta tags and site map). This can be done from €35 per page and it is a truly worth-while investment.
